Fred Perry

Fred Perry

Renowned worldwide for his achievements, both athletically and as a modern icon in fashion, of course, I am referring to none other than Fred Perry. The pioneer of sports outwears that merged into our everyday fashion attire.

Why do we love Fred Perry fashion so much? Simple. Despite its 50th anniversary in the clothing industry, his products constantly produce fresh, sleek and innovative designs that have fed our fashion conscious needs for five decades. Some of us lads even experience an urge to wear his clothing products as a sign of entering manhood, in a sense.

The question is how many of us actually know Fred Perry for his athletic achievements? Fred was the last British player to win Wimbledon until the summer of 2013 when Andy Murray won 77 years later.  Fred’s remarkable tennis skills made him seem invincible, and was adored by fans across the nation. But like most celebrities, they had their fair share of haters as well. Criticised by other professional tennis players and judged for his wrist movements, agility & professional approach to the sport. Fred Perry had no choice but to simply ignore other competitors’ comments and continue shining through his matches.

Today, he is remembered through his much loved clothing brand. All thanks to the collaboration with Tibby Wegner, an Austrian footballer who had invented an anti-perspirant device worn around the wrist. Fred Perry made a few changes to create the first sweatband, which then continued to create sports shirts with the help of Tibby. The white tennis shirt was only supplemented in the late '50s when mods began demanding more varied colour palettes. The Fred Perry shirt became the garment-of-choice for diverse groups of teenagers throughout the 1960s and '70s, and is still adored by all walks of life today.

Here at KJ Beckett, we understand the ‘crave’ to own a Fred Perry product. That’s why we are proud to offer a wide choice of accessories by this infamous brand, including wallets, belts, socks, bags and more!

Fred Perry