In 1984, two DJ’s came together to create a community based on their passion for sunning vinyl. UPFRONT headwear was realised in 2009, and was launched out of Hong Kong. Their designs are a mash up of new trends based on the street and on stage for a more unique design. UPFRONT want their buyers to feel the flow of music through their gear. Here at KJ Beckett we offer a range of styles to suit every-mans taste to wear all day, and to party at night.