In 1853, Levi Strauss recognised hard-working people need clothes that are built to endure anything. He and tailor Jacob Davis created manufactured waist overalls, which today we call ‘blue jeans’. Levi’s strive to make jeans that are a form of authentic self-expression. They are now a world-renowned fashion label that has grown and expanded into 110 countries and 50,000 retail locations. With their growth, Levi’s sell high quality accessories that fit hand in hand with their signature jeans.