Mika the "face" of Paul Smith SS07

The UK's "next big thing"; Mika, is the new face of Paul Smith! But who is Mika...

Well, classically trained musician Mika (pronounced Meeka), 23 years old from Beirut but London based, is making waves with his orchestral and poppy tunes that have smashed onto the UK music scence!

Mika's debut single Grace Kelly received heavy radio airplay in late 2006 and was the most frequently played song on BBC Radio 2 in early 2007, plus the artist was named "best new talent" in the BBC's Sound of 2007 music poll.

Check out Mika's space on MySpace: http://www.myspace.com/mikamyspace

Paul Smith’s latest advertising campaign for SS07 sees the continuation of the theme of ‘real’ people from the AW06 campaign. As a consequence it focuses on individuality with c. 20 'real' people including Mika shot by photographer Julian Broad. Other people included a member of the band All American Rejects.

Check out the SS07 collection of Paul Smith clothing and accessories for men at http://www.paulsmith.co.uk/

MFB